Merchants’ Evolving Perspective on the Value of Card-Linked Pay Later Plans
Our latest report in conjunction with PYMNTS “Merchants’ Evolving Perspective on the Value of Card-Linked Pay Later Plans”, reveals that consumers spend twice as much when using credit card-linked installments compared to traditional BNPL. Nearly 90% of merchants see these installments as key to boosting customer acquisition and retention.
Demand for card-linked installments is growing as it caters to customers who may not need new credit but value a faster checkout process—a segment largely ignored by traditional BNPL. Merchants also appreciate that keeping installments on an existing card simplifies returns and other back-office processes.
Other Report Highlights:
72% of merchants rate card-linked installments as their top choice.
Consumers typically spend over twice as much on retail items when using card-linked installment plans compared to Buy Now, Pay Later (BNPL) options.
Over 1/3 of merchants believe their customers are very or extremely likely to switch to retailers that offer card-linked pay later plans, a sentiment that has risen 164% since December 2023.
82% of merchants confirm an increase in card-linked installments for in-store purchases over the past twelve months, compared to 67% reporting an increase in BNPL use in-store during the same period.
53% of merchants believe that consumers would purchase higher-priced items or services if they were aware of card-linked installment options prior to checkout.
Discover how card-linked options are revolutionizing the pay-later landscape and why they are fast becoming the preferred choice for consumers and merchants. Read more about these insights and get the full report here!
